Giving the customer what they want
The key to winning the world over is listening to what customers want. For the public buying products from the supermarket, it could be supplying a product with a certain flavour profile in a new convenient format.
For a customer wanting to use an Open Country cheese as an ingredient in their own product, something bespoke may be needed. A cheese that balances out existing ingredients.
That’s when Chris and the team begin experimenting. Existing recipes are reshaped and reformulated. Other ingredients may be added. New techniques are tried.
Once trials are completed, a new product is evaluated by the grading and marketing teams. Only when the cheese meets the client’s exact profile requirements is it submitted for their approval. If the entire cheese team has done its job, the contract is won.
Along with the awards, these commercial wins are the endorsement of everything our cheese team is doing, and of the quality of milk our Open Country farmers are supplying.
The world recognises our work, and we are very proud of that fact.